Fortify Shampoo

Conscia™ Fortify Shampoo Stone: Strengthen + Volumize

Are you ready to breathe explosive life, volume, and lightweight bounce into fine or thinning hair? Elevate your daily routine with the transformative Conscia™ Fortify Shampoo Stone. Mindfully handcrafted in small batches, this water-free treatment stone acts as an architectural reinforcement system for your hair, building incredible thickness and long-term resilience from the very first wash.

By compressing raw botanical nutrition into a solid stone, this formula is 5× more concentrated than traditional liquid shampoos. It actively anchors weightless density to the hair cortex, amplifies natural texture, and energizes the scalp to combat everyday environmental and hormonal stressors. Experience full-bodied, shifting movement and strands that feel dramatically thicker, stronger, and revitalized.

The Scent Escape: Grounding Herbaceous Woods

Turn your shower into a deeply grounding, earthy, and aromatherapeutic sanctuary. Infused exclusively with premium, cold-pressed essential oils, the Fortify Stone releases a sophisticated, majestic aroma characterized by rich, smoky woods and invigorating herbal undertones:

Vetiver & Cedarwood: A deep, velvety, and anchoring embrace of wild forest floors and rich timber that instantly centers the mind and eases stress.

Anise & Black Pepper: A mysterious, subtly warm touch of licorice spice and sharp pepper that stimulates the senses and leaves an alluring trail in the air.

Rosemary, Peppermint, & Clary Sage: A refreshing, cooling herbal canopy that awakens the scalp with a clean, tingling sensation, promoting mental clarity and absolute alertness.

Holistic Health Benefits: Multi-Dimensional Densifying

Conscia™ views haircare as an evolutionary science of head wellness, targeting the root causes of hair aging and thinning to deliver undeniable physical results:

Amplified Volume & Natural Movement: Advanced Amaranth Peptides and Rice Amino Acids seamlessly interlock with fragile hair fibers. They plump each individual strand from within, adding immediate density, texture, and swing without ever adding heavy buildup.

Scalp Circulation & Hair Regrowth: High-potency Organic Matcha and Peppermint oil ignite micro-circulation across the scalp. This rush of nutrient-dense blood flow reawakens dormant hair follicles, laying down the foundation for healthy, accelerated growth.

Hormonal & Environmental Defense: Infused with an elite Ayurvedic and botanical shield featuring Saw Palmetto, Ashwagandha, and Reishi Mushroom, this stone actively balances the scalp microbiome. It helps neutralize thinning triggers (like DHT) while shielding vulnerable roots from everyday stressors.

Beginner's Guide: The Volumizing Ritual

Transitioning to a solid shampoo stone is an elegant, highly effective process. Use this fortifying stone daily or with every wash to build permanent fullness and structural strength:

1. Drench: Thoroughly wet your hair and your fortifying shampoo stone under warm water.

2. Massage: Glide the stone directly across your hair and scalp in gentle, fluid motions, making sure to coat the entire perimeter of your scalp.

3. Lather: Set the stone in a dry spot and use your fingertips to massage your scalp, building a rich, airy, nutrient-dense lather that smells like a deep forest.

4. Infuse: Leave the botanical lather on your scalp and hair for 2 minutes. This crucial pause allows the micro-peptides, active extracts, and circulation-boosting adaptogens to fully bond with the hair structure and absorb into the skin.

5. Rinse: Rinse completely with warm water, noticing an immediate clean texture and weightless lift at the root. Repeat as needed.

Our Mission: The Conscia™ Story

Conscia was born from the visionary minds of Nicole Brown, a veteran Vidal Sassoon creative director and master stylist with over two decades of salon expertise, and Victoria Heldt, a finance executive specializing in multi-billion dollar renewable energy assets.

The Planet & Industry Problem

Throughout her career, Nicole became deeply troubled by a glaring industry reality: typical liquid shampoos are comprised of up to 90% water—an unnecessary waste of a precious natural resource packed inside single-use plastic bottles that clog our landfills and oceans. Frustrated by the lack of genuinely sustainable, salon-grade alternatives on the market, she joined forces with Victoria’s eco-conscious financial strategy to completely redefine luxury haircare.

Our Mindful Promise

Together, they spent three years researching, formulating, and perfecting "mindful haircare." Our ultimate mission is to offer an elevated self-care experience that flawlessly merges ancient plant wisdom, clean modern science, and social responsibility. By eliminating water fillers, toxic chemicals, and plastic packaging entirely, Conscia™ invites a global community to embrace a more intentional, high-performance way of living—one beautiful wash at a time.

Pure & Purposeful Ingredients

Vitamins, Minerals, Butters + Enhancers

Hero Ingredients: Amaranth Peptides, Rice Amino Acids, & Pea Peptides (strengthens strands, enhances texture, and injects weightless volume).

Key Botanicals: Matcha*, Calendula Flower*, Brahmi*, Saw Palmetto*, Ashwagandha*, Nettle*, Bamboo, Amla (Indian Gooseberry)*, Maca Root*, Reishi Mushroom*, Camu Camu, Moringa*, Date Fruit Ferment.

Essential Oils & Clays: Vetiver, Anise, Cedarwood, Black Pepper, White Camphor, Clary Sage, Cypress, Elemi, Patchouli, Rosemary, Peppermint*, Bentonite Clay, Rhassoul Clay, Kaolin Clay.

Nourishing Bases: Cupuaçu Butter, Kokum Butter*, Daikon Seed Extract, Safflower Oil*, Babassu Oil*, Soybean Seed Extract & Ceramide NP, Vitamin E, Pro Vitamin B5.

Product Attributes & Integrity

Formulated Without: Water, Plastic, Sulfates, Phthalates, Parabens, Silicones, Soap, or Artificial Fragrances.

Purity Standards: 100% Vegan, Cruelty-Free, Color-Safe, Gluten-Free, and 100% Biodegradable.

Responsible Packaging: Wrapped in recyclable paper and housed in a 100% recycled, plastic-free cardboard tube.

Origin: Proudly handcrafted in small, ethical batches in Oregon, USA, supporting local, eco-minded family growers.

Ingredients

Botanicals & Essential Oils
Matcha*, Calendula flower*, Brahmi*, Frankincense*, Saw Palmetto*, Ashwagandha*, Nettle*, Bamboo, Indian Gooseberry*, Maca*, Reishi Mushroom*, Camu Camu, Moringa*, Anise, Black Pepper, Camphor Oil White, Cedarwood, Clary Sage, Cypress,  Elemi, Patchouli, Rosemary, Vetiver. Peppermint*

Vitamins & Minerals
Bentonite Clay, Rhassoul Clay, Kaolin Clay, Vitamin E, Pro Vitamin B5

Butters & Enhancers
Cupuacu Butter, Kokum Butter, Daikon Seed Extract, Safflower Oil*, Babassu Oil*, Glycine Soja (Soybean) Seed Extract & Ceramide NP, Rice Amino Acids & Lactobacillus/Date Fruit Ferment Extract, Pisum Sativum Peptide

*Certified Organic

Full Ingredients List:
Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Lauryl Sulfoacetate, Distearoylethyl Dimonium Chloride, Decyl Glucoside, Cetyl Alcohol, Oryza Sativa (Rice) Powder*, Cetearyl Alcohol, Water, Bentonite, Caprylic/Capric/Myristic/Stearic Triglyceride, Garcinia Indica (Kokum) Seed Butter*, Kaolin, Lactic Acid, Moroccan Lava Clay, Pisum Sativum Peptide, Theobroma Grandiflorum (Cupuaçu) Seed Butter, Gluconolactone, Serenoa Repens (Saw Palmetto) Powder, Lepidium Meyenii (Maca) Powder, Withania Somnifera (Ashwagandha) Powder, Lactobacillus Ferment Lysate, Tapioca Starch, Camellia Sinensis (Green Tea) Powder*, Panthenol, Glycine Soja (Soybean) Seed Extract, Bacopa Monnieri (Brahmi) Powder, Boswellia Carteri (Frankincense) Powder, Calendula Officinalis (Calendula) Powder, Carthamus Tinctorius (Safflower) Seed Oil, Ceramide NP, Ganoderma Lucidum (Reishi Mushroom) Powder, Moringa Oleifera (Moringa) Powder*, Myrciaria Dubia (Camu Camu) Powder, Phyllanthus Emblica (Amla) Powder, Urtica Dioica (Nettle) Powder, Amaranthus Caudatus (Amaranth) Seed Extract, Vetiveria Zizanioides (Vetiver) Oil, Juniperus Virginiana (Cedarwood) Oil, Salvia Sclarea (Clary Sage) Oil, Tabashir (Bamboo) Powder, Pogostemon Cablin (Patchouli) Oil, Pinus Sylvestris (Scotch Pine) Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cinnamomum Camphora (White Camphor) Oil, Piper Nigrum (Black Pepper) Seed Oil, Pimpinella Anisum (Anise) Oil, Mentha Piperita (Peppermint) Oil, Leuconostoc/Radish Root Ferment Filtrate, D-Alpha Tocopherol Acetate, Sodium Benzoate.

How To Use

• Wet your hair and the stone
• Massage your head with the stone, covering your entire scalp
• Rub into a full lather
• Leave in for 2 minutes to maximize the benefits of the extracts
• Rinse thoroughly
• Repeat as needed